Most companies don't have a hiring problem.
They have a broken hiring system.
We help San Diego small businesses fix how they hire — at the process level — so every hire gets better, not just the next one.
No pitch. No pressure. A real conversation about your hiring system.
The problem is rarely the candidates
Most owners focus on finding better people. The real issue is the system those people are being hired into.
What's actually breaking your hiring
These aren't candidate problems. They're system problems — and they compound every time you hire.
Most companies reject good candidates without realizing it
Screening without structure filters out the right people as often as the wrong ones.If your hiring takes more than 30 days, your system is broken
Slow processes don't just waste time — they hand your best candidates to competitors.Every manager interviews differently — and nobody notices until it's too late
No scorecard means no consistency, no comparison, and no way to improve.More applicants usually means worse hiring outcomes
Volume without a filter creates noise, not signal — and burns out the people doing the reviewing.Three ways to work with us
Start where your biggest pain point is. Most clients begin with an audit and move into ongoing support.
Hiring Audit
A complete review of your job descriptions, compensation, and hiring workflow — with a written action plan you can implement immediately.
- ✓Up to 3 job descriptions reviewed
- ✓San Diego compensation benchmarking
- ✓Written findings + priority action list
- ✓60-min debrief call included
A clear picture of exactly where your hiring is breaking down and a prioritized action plan you can act on immediately.
Candidate Evaluation
We screen and rank your applicants so you only interview the best — plus a reusable scorecard your team keeps forever.
- ✓Custom screening criteria per role
- ✓Top 3–5 candidate shortlist with notes
- ✓Interview questions for each finalist
- ✓Reusable scorecard template
A shortlist of your strongest candidates with scoring rationale — plus a reusable scorecard so every future hire is measured the same way.
Monthly Advisory
Ongoing hiring strategy for businesses actively building their team — priority access and bi-weekly check-ins.
- ✓Up to 2 roles supported per month
- ✓Bi-weekly strategy calls
- ✓Email/Slack support (48-hr response)
- ✓Priority access for urgent roles
A dedicated hiring consultant in your corner — catching blind spots, reviewing decisions, and building a process that gets measurably better every month.
From first call to first hire — in four steps
Most clients have a written deliverable within 5–7 business days of kickoff.
Free discovery call
30 minutes. We learn your situation and tell you exactly where to start.
Audit or evaluation
Written report or candidate shortlist delivered within 5–7 business days.
Debrief + action plan
We walk through findings together and agree on clear next steps.
Ongoing support
Continue role-by-role or move to monthly advisory as your team grows.
This isn't theory.
We do this every day.
Rey Coastal was founded by a San Diego staffing and recruiting professional currently consulting for one of San Diego's top staffing agencies. Every recommendation we make comes from real, active experience building hiring systems and placing candidates across San Diego industries.
We're not a national firm with generic advice. We know this market, these salaries, and what it actually takes to find and keep good people here.
Active experience at a top San Diego staffing agency
Daily hands-on recruiting, screening, and placement work
Live San Diego compensation data — not national averages
Consulting that aligns hiring directly to your business outcomes
The next bad hire will cost you more than this call.
Book a free 30-minute discovery call. We'll identify your biggest hiring bottleneck and tell you exactly what to fix — no obligation, no sales pressure.
Book your free audit callSpots are limited. We work with a small number of clients at a time.